EA SPORTS become lead partner of the Premier League, with the videogame company becoming the League’s Lead Partner for the three seasons 2016/17 through 2018/19.
Being Lead Partner of the Premier League means that EA SPORTS – already recognised as a global leader in sports entertainment – will have a deeper partnership and integration with the Premier League throughout the coming seasons.
The expanded partnership includes on-screen branding on all the League’s global broadcasts, sponsorship of the official Player of the Month and Season Awards, EA SPORTS integration in stadia pre-match, and continued sponsorship of Fantasy Premier League – the online game which is played by millions of fans and available via www.premierleague.com.
EA SPORTS exciting new position sits alongside other global brands as part of the League’s new sponsorship strategy following the move away from title sponsorship.
EA SPORTS also holds the Premier League’s exclusive Electronic Game Licence, which enables EA SPORTS to deliver the most authentic gaming experience possible for fans engaging with Premier League clubs and players within EA SPORTS FIFA games around the world and on multiple platforms.
Premier League Managing Director, Richard Masters, said:
“EA SPORTS is a fantastic partner for the Premier League and we are very excited about this new agreement.
“They are recognised the world over for the hugely popular FIFA game series – which millions of Premier League fans engage with every day – making EA SPORTS a great fit to be Lead Partner of the League.
“This partnership will allow EA SPORTS to collaborate even more with the League and the clubs, and to be part of the interest and excitement around the competition, both through their fantastic games and the association with the Premier League that this agreement brings.”
EA SPORTS Global Marketing Vice President, Jamie McKinlay, said:
“This expanded partnership brings our milliions of players even closer to the Premier League and further embeds our franchise in the fabric of the world’s most popular football league. This year is an especially exciting one for Premier League fans as we debut The Journey, a brand new mode within FIFA 17 in which fans will live their story on and off the pitch as Premier League prospect Alex Hunter. Our team are hugely passionate fans of the Premier League themselves, and we are extremely excited about all of the integration and collaboration opportunities this partnership will bring.”